Spectacles, Bicycles and Orange: An Afternoon With Sir Wally Olins, Godfather of Branding
One rainy August day in 2013, I had the pleasure of spending the afternoon with the late Sir Wally Olins CBE. My then colleague Emma and I were working on the re-branding of an area in North West London, and like all regeneration projects, it was important to get it right. Breathing new life into the area without alienating the local community - many of whom were (rightly) concerned about gentrification - was a sensitive and complex task, so we needed expert help. The search