One rainy August day in 2013, I had the pleasure of spending the afternoon with the late Sir Wally Olins CBE. My then colleague Emma and I were working on the re-branding of an area in North West London, and like all regeneration projects, it was important to get it right. Breathing new life into the area without alienating the local community - many of whom were (rightly) concerned about gentrification - was a sensitive and complex task, so we needed expert help. The search

Every single day, around three and a half billion searches are carried out on the internet, by over five billion users. You’d think that would be good news for businesses who want to get their messages out there to a thirsty new audience, but it’s not that simple. A staggering 75% of people never get as far as the second page of Google search results, which means that unless your website is ranking among the top 10 organic listings, you may as well be scribbling a message in