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Why Human Copywriters Will Always Outshine AI
We'll admit that AI has its place. It's great for cutting through boring admin, creating summaries and doing lightweight research jobs....
SE Copywriting
Apr 12 min read
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How To Build Loyalty by Understanding Your Customers
The Secret to Understanding Customer Needs: Walk in Their Shoes When it comes to delivering outstanding customer service, there’s an...
SE Copywriting
Oct 24, 20243 min read
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Don't Drown in a Sea of Search Results: How a Smart Digital Strategy Can Make All the Difference
Every single day, Google processes around 3.5 billion searches —that’s more than 1.2 trillion searches annually . Sounds like a massive...
SE Copywriting
Sep 30, 20243 min read
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Spectacles, Bicycles and Oranges: An Afternoon With Sir Wally Olins, Godfather of Branding
One rainy August day in 2013, I had the pleasure of spending the afternoon with the late Sir Wally Olins, CBE. My colleague Emma and I...
SE Copywriting
Sep 12, 20243 min read
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Is Blogging Still Worth It? Yes, But Let’s Mix It Up!
With millions of blog posts published every day, it’s easy to feel like you’re shouting into the void—especially if you don’t have a huge...
SE Copywriting
Aug 6, 20243 min read
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Switch Up Your Content With a Podcast
Be honest - when was the last time you sat down and read a lengthy blog post? Between endless to-do lists and busy commutes, most of us...
SE Copywriting
Jun 11, 20243 min read
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