There are loads of resources and training courses out there about customer service. But the best way to truly understand what customers want is to put yourself in their shoes. Nothing beats personal experience, and the best thing is that you won’t have to squeeze your...

With millions of blog posts published every day, is it really worth the hassle trying to get noticed unless you’ve got a big name and an equally hefty budget?

Everyone’s doing it, a lot of it is mediocre at best, and customers will only read the ones that really mean so...

It would be a very arrogant person who decided to embark on a writing career without a deep appreciation of other people's work first. After all, we only really learn to write properly through reading. Not only does a great book fuel the imagination, it helps us unders...

If you're aged over 25 there's a good chance that the title of this blog post has given you an acoustic 1990s earworm. Sorry about that. It just seemed like a good phrase to use to explain how hiring a freelance writer can be a really good thing for your business (and...