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    Recent Posts

    Spectacles, Bicycles and Orange: An Afternoon With Sir Wally Olins, Godfather of Branding

    Spectacles, Bicycles and Orange: An Afternoon With Sir Wally Olins, Godfather of Branding

    How To Start Your Digital Marketing Strategy

    How To Start Your Digital Marketing Strategy

    Understanding your customers starts with walking in their shoes

    Understanding your customers starts with walking in their shoes

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    Spectacles, Bicycles and Orange: An Afternoon With Sir Wally Olins, Godfather of Branding

    Spectacles, Bicycles and Orange: An Afternoon With Sir Wally Olins, Godfather of Branding

    One rainy August day in 2013, I had the pleasure of spending the afternoon with the late Sir Wally Olins CBE. My then colleague Emma and...
    How To Start Your Digital Marketing Strategy

    How To Start Your Digital Marketing Strategy

    Every single day, around three and a half billion searches are carried out on the internet, by over five billion users. You’d think that...
    Understanding your customers starts with walking in their shoes

    Understanding your customers starts with walking in their shoes

    There are loads of resources and training courses out there about customer service. But the best way to truly understand what customers...
    Does Your Business Really Need a Blog?

    Does Your Business Really Need a Blog?

    With millions of blog posts published every day, is it really worth the hassle trying to get noticed unless you’ve got a big name and an...
    Our favourite books and why we love them

    Our favourite books and why we love them

    It would be a very arrogant person who decided to embark on a writing career without a deep appreciation of other people's work first....
    More than words

    More than words

    If you're aged over 25 there's a good chance that the title of this blog post has given you an acoustic 1990s earworm. Sorry about that....
     
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