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Switch Up Your Content With a Podcast



Be honest - when was the last time you sat down and read a lengthy blog post? Between endless to-do lists and busy commutes, most of us just don’t have the time. And today's consumer expects to receive all the info they want in short, sharp bursts, so anything that takes more than a minute to digest gets labelled TL:DR.


That’s where podcasts and videos come in. Whether you’re catching up on your favourite podcast during your morning run or watching a quick tutorial over lunch, audio and video content are fast becoming the go-to way to consume information.


But here’s the thing—just like written copy, creating great podcasts and videos doesn’t happen by accident. They need to be smart, well-planned, and most importantly, engaging. That’s where a skilled copywriter and communications expert can really make a difference.


Why Are Podcasts and Videos So Hot Right Now?


1. Convenience is king Life’s busy, and people want content they can consume while doing other things—like driving, working out or making dinner. Podcasts give you that hands-free experience, and videos add an extra layer of engagement, so they're the perfect format for anyone short on time.

2. Real connections, human emotions Podcasts and videos bring a personal, human touch that written content just can’t compete with. The right tone, the right delivery, even a smile—these things build trust and connection. That’s the stuff that turns audiences into loyal fans.

3. Reach a bigger audience Here’s a little secret: search engines love video. Whether it’s a YouTube tutorial or a podcast episode on Spotify, this type of content can help you show up where your audience is already searching. Plus, it’s a great way to boost your brand’s presence across multiple platforms. Win-Win!


How We Can Help You Shine


1. Shaping your content strategy We’re here to help you develop a digital content strategy that brings podcasts and videos into the mix in a smart, thoughtful way. Whether you’re targeting busy professionals, tech enthusiasts, or anyone in between, we’ll make sure your content hits the right notes.

2. Creating scripts with soul A good script can make or break a podcast or video. We’ll craft scripts that feel natural, human, and totally in tune with your brand’s voice. From a laid-back chat to a how-to guide, we’ll help you sound your best, while making sure the content stays on point and flows like a chat down your local.

3. Doing the legwork Great content is built on solid research. We dive deep into industry trends and get immersed in fact-checking and gathering expert insights, so you know it'll be on point. You bring the passion and personality, and we’ll bring the knowledge and structure. It’s teamwork at its finest!

4. Boosting engagement We’re pros at getting your audience talking. Whether it’s through snappy social media posts, engaging email campaigns, or interactive content, we’ll make sure your podcasts and videos actually get people involved. And we’ll track how everything’s performing, tweaking the strategy as we go to make sure you’re always hitting the mark.


Podcasts and videos give your audience a window into your world, so let’s make sure it’s an experience they won’t forget. With the right strategy, writing, and research, we’ll help you create content that’s truly loved. Ready to give it a go? Let’s get started!



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